RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.
The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.
Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game. Find out more on how to build your press kit!
Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, YouTube, Tumblr and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage. Read more on social medias
Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos. Read more on building your own website.
There are websites that allow you and even encourage you to advertise your game while it is still in the development stage. Put your game description, screenshots, game play videos and blog about your game development progress. This is also a great place to put your advertisement banners and logos. When using these sites, people are much more likely to find your game and link to your website and social media pages. This help you build a following for your game leading up to your release date. Check out indieDB.com, indieGameMag.com, gmwrk.com, gameJolt.com and more. See more on this topic.
Robothorium Devlog: the enemies part 1Welcome to our 8th devlog article about our upcoming tactical RPG, Robothorium. Today we focus on some enemies that you will encounter during your uprising.[...]
Posted on 9 March 2018 | 1:33 pm
UAYEB EP01 Version 2.0 is OUT NOWThe UAYEB Episode 1 Version 2.0 is now available on Steam!
The pricing has been cut donw, the save system has been redone with autosaves, and bugs have been fixed.[...]
Posted on 9 March 2018 | 12:26 pm
Crest - an Indirect God Sim - Now AvailableWe are excited to announce the launch of Crest - an indirect god sim. After almost five years in development, Crest has shaped up to be something we are very proud of.[...]
Posted on 9 March 2018 | 9:40 am
Cycle 28: from school book doodle to indie game in just 22 yearsToday’s the release of Cycle 28 on Steam, a game that took 14 months to make but has been in the making for 22 years. Sean explains why.[...]
Posted on 9 March 2018 | 6:56 am
Slay the Spire – Early Access Review
Slay the Spire is an incredible little rogue-like that’s been in early access since November. Only recently have my friends dragged me (kicking and screaming) into the world of PC gaming, which is why I didn’t discover this gem until now; but it had such an effect on me that I felt compe[...]
Posted on 8 March 2018 | 1:00 pm
The Indie Haven Podcast Episode 25: We DO Believe in the Sea of Greed
In today’s episode, we have a very exciting guest interview with Quite, AKA Wajosh, from the lovely folks over at r/SeaOfGreed! Additionally, we go in-depth on our experiences with Digital Extremes’ sci-fi loot em up, Warframe, and hear some harrowing news about the clowns Elodie put in [...]
Posted on 25 February 2018 | 5:07 pm
The Indie Haven Podcast Episode 24: Sperm Ket
What’s happened in the past 3 weeks? Everything and nothing. Grummy Bones is setting things right on the Pengis front while we struggle desperately to claw anything newsworthy out of the blank void of near nothingness that’s permeated the indie game scene for the last month. How will we [...]
Posted on 13 February 2018 | 1:04 pm
Worth Mentioning: Hellblade Senua’s Sacrifice – A Little Confused, But They Got the Spirit
Josh Rivers returns to (somewhat belatedly) discuss Hellblade: Senua’s Sacrifice. One of Josh’s favourite games from last year, Hellblade is undeniably worth mentioning for all the things it does right…but perhaps even more so for the things that it gets wrong – particularly[...]
Posted on 1 February 2018 | 11:41 am
The Indie Haven Podcast Episode 23: For Good or for Ill, It’s Not the Ouya
Did you know that we’re best friends with superstar DJ here we go Eminem? Well we sure didn’t ’til he asked us to help him workshop his new hit single “Mum’s Banana.” Additionally, Humble Bundle puts out what could better b described as a Scumble Bundle (I’m[...]
Posted on 21 January 2018 | 12:29 pm