RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.
The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.
Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game. Find out more on how to build your press kit!
Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, YouTube, Tumblr and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage. Read more on social medias
Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos. Read more on building your own website.
There are websites that allow you and even encourage you to advertise your game while it is still in the development stage. Put your game description, screenshots, game play videos and blog about your game development progress. This is also a great place to put your advertisement banners and logos. When using these sites, people are much more likely to find your game and link to your website and social media pages. This help you build a following for your game leading up to your release date. Check out indieDB.com, indieGameMag.com, gmwrk.com, gameJolt.com and more. See more on this topic.
Botlike now on Brightlocker! 50% off!Botlike is now on Brightlocker and on sale for 50%. Its limited so make sure to come by and grab a steamkey.
Also news on the current status and what we are working on.[...]
Posted on 14 February 2018 | 4:11 pm
Bevontule Kickstarter Update #6: Curious about our AI system? Look no further!An update also featured on our Kickstarter page that describes the enemy AI for our 3D upcoming, tactical RPG![...]
Posted on 14 February 2018 | 3:55 pm
DASH Update #001: C64 Blockset, Electro Shock & Multiple EnemiesNew Commodore 64 inspired blockset and an electric Deadly tile! The land of the Danger Action Speed Hero is expanding!![...]
Posted on 14 February 2018 | 3:44 pm
This Grand Life Alpha 2.5 - Relationships Part 2: Family And ChildrenAlpha 2.53 has been released, just in time for Valentine's Day (almost). After some tweaking over the past week, here is how the family portion works.[...]
Posted on 14 February 2018 | 3:15 pm
February 2018 update - Rounding out the edgesMonthly dev update for King under the Mountain - a simulation-based strategy game inspired by Dwarf Fortress, The Settlers and Prison Architect[...]
Posted on 14 February 2018 | 10:26 am
New Screenshots - Cinema Rosa - Abandoned Cinema Exploration GameA new set of screenshots for the upcoming PC Game, The Cinema Rosa, an exploration game set in an abandoned cinema. Coming to PC, Mac and VR (virtual reality).[...]
Posted on 14 February 2018 | 9:58 am
PC Development Update #10This is our very first development update since the first playable version of Chapter 3. We have fixed a few bugs and made some additions.[...]
Posted on 14 February 2018 | 9:44 am
Programming puzzler Algo Bot hits Steam TodayAlgo Bot is a unique futuristic adventure puzzle game, delivering a one-of-a-kind programming gameplay experience, teaching basic programming concepts in a fun and entertaining way.[...]
Posted on 14 February 2018 | 8:59 am
The Indie Haven Podcast Episode 24: Sperm Ket
What’s happened in the past 3 weeks? Everything and nothing. Grummy Bones is setting things right on the Pengis front while we struggle desperately to claw anything newsworthy out of the blank void of near nothingness that’s permeated the indie game scene for the last month. How will we [...]
Posted on 13 February 2018 | 1:04 pm
Worth Mentioning: Hellblade Senua’s Sacrifice – A Little Confused, But They Got the Spirit
Josh Rivers returns to (somewhat belatedly) discuss Hellblade: Senua’s Sacrifice. One of Josh’s favourite games from last year, Hellblade is undeniably worth mentioning for all the things it does right…but perhaps even more so for the things that it gets wrong – particularly[...]
Posted on 1 February 2018 | 11:41 am
The Indie Haven Podcast Episode 23: For Good or for Ill, It’s Not the Ouya
Did you know that we’re best friends with superstar DJ here we go Eminem? Well we sure didn’t ’til he asked us to help him workshop his new hit single “Mum’s Banana.” Additionally, Humble Bundle puts out what could better b described as a Scumble Bundle (I’m[...]
Posted on 21 January 2018 | 12:29 pm
Genital Jousting Story Mode – Review
A wonderfully juvenile adventure that manages to effectively approach the subject of toxic masculinity I’ve been waiting long and hard for the release of Free Lives Games’ Genital Jousting, so when review copies started rolling out that gave access to the story mode, I found myself pract[...]
Posted on 18 January 2018 | 9:20 am
Immortal Redneck is Coming to PS4, XBone and Switch This Year
Egyptian-themed gun-toting roguelike Immortal Redneck is coming to consoles this year, with releases on Xbox One and Playstation 4 on the 27th of February, and the Nintendo Switch some time in 2018’s first quarter. You assume the role of the titular redneck, who after crashing their dune [...]
Posted on 16 January 2018 | 10:58 am