RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.
The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.
Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game. Find out more on how to build your press kit!
Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, YouTube, Tumblr and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage. Read more on social medias
Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos. Read more on building your own website.
There are websites that allow you and even encourage you to advertise your game while it is still in the development stage. Put your game description, screenshots, game play videos and blog about your game development progress. This is also a great place to put your advertisement banners and logos. When using these sites, people are much more likely to find your game and link to your website and social media pages. This help you build a following for your game leading up to your release date. Check out indieDB.com, indieGameMag.com, gmwrk.com, gameJolt.com and more. See more on this topic.
Dungeons & Treasure VR - Snow Area Update | SaleToday we are ready to release the snow area, which is an open environment. It offers new content, such as new enemies, new traps and a new boss fight.
In addition to that we fixed some issues and rebalanced some items.
We lowered the level length significantly. Finishing a level is now much faste[...]
Posted on 20 April 2018 | 4:12 am
Co-op Kitchen Action with The Diner BrosI’ve been hard at work for a year and I’m so excited to finally share my project with the world. Now introducing The Diner Bros; a hectic restaurant management game for 1-4 players in couch co-op.[...]
Posted on 20 April 2018 | 4:11 am
The Misfits PigDog Games Vlog Update - 38Greetings Community! Our latest V-log Update 38 is on our YouTube channel. We have a few announcements on what's next for The Misfits, character updates, giveaway info and our latest gameplay footage. Thanks for supporting The Misfits. Enjoy![...]
Posted on 20 April 2018 | 4:05 am
Omensight - Narrative TrailerShowcasing the intricate story of Omensight, this trailer gives insight into the events of the end of days in Urralia; what role you play, as The Harbinger, in its salvation; and introduces a cast of characters you can utilize to avert its disaster.
Solve the Murder - Rewrite Doomsday - Uncover the[...]
Posted on 20 April 2018 | 4:01 am
Vampire Slayer: New Blood First Official Test Run Video for MultiplayerHello fellow bloodsuckers and slayah's!
So here's our first official test run for multiplayer online.
We will keep moving forward in order to bring you a future fully built vampire game on it's way![...]
Posted on 20 April 2018 | 3:22 am
Project_BuildTutto Development Update 23In this series of updates I'll document the development process of the game in detail, post timelapse videos of the work, and talk about some features...[...]
Posted on 20 April 2018 | 3:18 am
Neon Tail - Devlog 02The develop log of Neon Tail on March 18th, 2018.
*Set up and testing new environment and props workflow.
*Refined mockup, reorganize, updated or modeled environment and props.
*Created a bunch of tilable normal maps.
*Grinding now zooms out on player's left stick input.
*Head follows camera all the[...]
Posted on 20 April 2018 | 1:23 am
The Indie Haven Podcast Episode 27: Blockchained: Ritual of the Night
It’s time for another fun-filled podcast with the Indie Haven cre- WELCOME, BEAUTIES, TO MY WONDERFUL AND NEVER-ENDING BROADCAST. WHY LISTEN TO SUCH BASE TRITE AS PODCASTS WHEN YOU CAN SHARE IN THE DELIGHTFUL EXPERIENCE OF I, METTATON OF THE POPULAR INDIE GAME SANS UNDERTALE, AS I GRACE YOUR U[...]
Posted on 10 April 2018 | 4:42 pm
The Indie Haven Podcast Episode 26: The War on the Moon Part One
We’re back from our harrowing experiences fighting the forces of Granny Pengis on the moon, and we’re ready to talk about them there video games! In other news, we discuss unionisation, add a less savoury addendum to our previous Warframe sugar-talk, and unveil Josh’s latest creati[...]
Posted on 27 March 2018 | 1:14 pm
Doki Doki Literature Club is a Subversive Tour De Force
It’s been a few months now since Doki Doki Literature Club launched, a relative eternity in the rapidly-shifting nightmare-scape that is games journalism, and it’s taken just as long for me to get my thoughts in order to finish this article, despite the game’s modest 2-3 hour runti[...]
Posted on 27 March 2018 | 1:09 pm
Nintendo’s Nindies Showcase Has Me in a Bit of a (Pool) Panic
Nintendo gave us a Nindies Spring Showcase with a whole host of games last week on the 20th March, that I’m itching to get my hands on. Here are three that I’m most intrigued by! Pool Panic I’ve actually both known about and been perpetually excited about Pool Panic [...]
Posted on 27 March 2018 | 9:39 am
New Trailer for Villa Gorilla’s Platform Adventure Yoku’s Island Express
A new trailer has just been released for Yoku’s Island Express, a “pinball platform adventure” developed by Villa Gorilla under Team17’s label set for release this year. The game will employ a combination of platforming and pinball mechanics, with player character Yoku, [...]
Posted on 27 March 2018 | 9:00 am