Steps to Release an Indie Game

RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.

Releasing an Indie Game: Major task list.

The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.

Build your press kit

Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game.

Create a social media presence

Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, Tumblr, Pintrest and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage.


Build your own website

Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos.

Advertise your game in progress on an indie game site

There are websites that allow you to advertise your game even while in the development stage.

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