RoadDust.com is dedicated to guide indie game developers through the necessary steps of releasing a game. Developing an indie game is half the battle, releasing it successfully is the key to success.
The following are the major tasks you will need to complete in order to maximize your chances of success when releasing your game. Follow the links for each task to find more details and resources to complete them.
Before you start advertising your indie game you should build a press kit. A press kit contains high resolution screen shots, logos, art work, videos, game descriptions and anything else that could be used by others to advertise your game. You should also include links to your website, social media and any other online material which concerns your game. Find out more on how to build your press kit!
Social media is free and a great way to promote your game. Advertise your game on Facebook, Twitter, YouTube, Tumblr and any other social media you can think of. On your social media pages, you need to link back to your game's home page. This is a great way to drive traffic to your game's homepage. Read more on social medias
Building a website for your game is extremely important, it is the center of your advertising campaign and the main hub for all your links, descriptions and instructions for people who wish to play your game. Whether you choose to sell your game on your own website or elsewhere, you will need this home page to direct your potential customers to your point of sale and let's play videos. Read more on building your own website.
There are websites that allow you and even encourage you to advertise your game while it is still in the development stage. Put your game description, screenshots, game play videos and blog about your game development progress. This is also a great place to put your advertisement banners and logos. When using these sites, people are much more likely to find your game and link to your website and social media pages. This help you build a following for your game leading up to your release date. Check out indieDB.com, indieGameMag.com, gmwrk.com, gameJolt.com and more. See more on this topic.
The Nightmare Begins!Introducing the third installment in the Half-Rats series! Waking Nightmare is here to pick up where Parasomnia left off, in a totally new format.[...]
Posted on 20 May 2018 | 9:51 am
Distress beacon detected! – Development Log #131Michi can finally show the fruit of his labor on the advanced Flight Control, Martin has been busy creating tools for helping stranded players, and Julian has started to stalk a new kind of prey: influencers![...]
Posted on 20 May 2018 | 9:14 am
Weekly Update: Gameplay Video + Last week's progressGuards of the Gate gameplay video with new dungeon map function and with the last week's progress.[...]
Posted on 20 May 2018 | 8:41 am
Keep The Peace KickstarterKeep The Peace an upcoming Police Strategy Simulator has now been released to Kickstarter. The project is looking to release Alpha later this year, Beta early next year and for full release to be at the end of next year.[...]
Posted on 19 May 2018 | 9:35 pm
Citizen Guy ?*Citizen Guy" is a simulation/survival FPS game where the action takes place inside and outside mega space stations flying at low orbit altitudes around various planets. But first and foremost, it is an experiment.[...]
Posted on 19 May 2018 | 9:33 pm
Dude, Stop - Release Date Announcement TeaserWait! Don’t read the title! Try to guess what good news we have for you today! Come on, take a guess!... Oh, you already read the title... k[...]
Posted on 19 May 2018 | 7:55 am
The Indie Haven Podcast Episode 30: Dragon Ball Zed
Hypernorthern Josh has evolved into Gigawestern Astrid, real Astrid has become an Ass Druid and is nowhere to be found, Elodie has lost her arms and been stabbed with a gun, and Josh is plagued by interdimensional sports personalities. The phone is ringing, and to answer it you must Become Human. In[...]
Posted on 3 June 2018 | 5:03 pm
Worth Mentioning: Zen Pinball – Free to Play Done Right
Worth Mentioning takes another look at free to play gaming, this time focusing on an example of a free to play game that gets it right – a game that doesn’t have to rely on cheap gratification loops and the psychology of addiction to get people spending money…and ironically, it&rs[...]
Posted on 2 June 2018 | 1:19 pm
The Indie Haven Podcast Episode 29: Grant Kirkhope Is Cucking You from Your Kitchen All The Time
Lobster Peterson is Wentworth Miller’s gaming debut, and Yoko Taro wants you to know it. With bafflingly little having happened during our hiatus, the Indie Haven Podcast crew are forced to rely on Profound Psychological Concepts™ to generate content. So tidy your rooms and prepare to be[...]
Posted on 20 May 2018 | 11:00 am
Worth Mentioning: Warframe’s Monetisation – AAA Greed’s Greatest Hits
Games aren’t always Worth Mentioning because of something good. This is the lesson we learn as Worth Mentioning explores the monetisation of Warframe – a veritable carnival of some of AAA gaming’s worst habbits that has perplexingly been lauded by many as one of the most ethical fr[...]
Posted on 4 May 2018 | 3:49 pm
Sniff Out Clues in Retrofuturistic Noir Detective Game Backbone
Do you like noir detective narratives, stealth mechanics, and anthropomorphic racoons? EggNut have just published the Kickstarter campaign for Backbone, a pixel art adventure game set in a dystopian, animal-populated retro-futuristic Vancouver. It’s aiming for a £35,1[...]
Posted on 27 April 2018 | 1:50 pm